Getting your song featured on Spotify editorials can be a great way to increase your visibility and reach a wider audience. Here are a few recommendations to help you improve your chances of getting featured on Spotify editorials:
Optimize your metadata: Make sure that your song title, artist name, and album artwork are all correctly formatted and tagged in your metadata. This will help Spotify’s algorithm better understand and categorize your song.
Build a strong following: The more followers you have on Spotify, the more likely you are to get noticed by the platform’s curators. Encourage your fans to follow you on Spotify and engage with your music.
Remember that Spotify is like another social network where you can include your biography, information about your release, photos, and also include your upcoming events, It is very important to accumulate followers, and continually share your Spotify profile, that way it will be easier for publishers to notice your artistic career to share.
Promote your music on social media: Use social media to promote your music and build buzz around your upcoming releases. Tag Spotify in your posts and use relevant hashtags to increase your reach.
Submit your music to Spotify for Artists: Spotify for Artists is a platform that allows you to submit your music directly to Spotify’s editorial team for consideration. Make sure to provide as much information as possible about your song and why you think it would be a good fit for Spotify’s playlists.
Remember, getting featured on Spotify editorials is a competitive process, so don’t get discouraged if you don’t get selected right away. Keep promoting your music and building your following, and you’ll increase your chances of getting noticed by Spotify’s curators over time.
The best scenario for Spotify to pitch a song would involve a combination of factors that maximize the song’s visibility, engagement, and potential for success on the platform. Here’s an outline of what that scenario might look like:
High-Quality Music: The song should be well-produced, with clear vocals, strong instrumentation, and professional mixing/mastering. High-quality music is more likely to catch the attention of listeners and playlist curators.
Cohesive Branding and Image: An artist with a well-defined and consistent brand image is more likely to stand out. This includes aspects such as the artist’s logo, color scheme, and overall visual representation.
Catchy and Unique: The song should have a hook or memorable element that captures listeners’ attention. A unique sound or fresh approach to a genre can help the song stand out in a crowded musical landscape.
Engaging Intro: The first few seconds of a song are crucial for hooking listeners. A strong, attention-grabbing intro can encourage listeners to keep listening and not skip to the next track.
Target Audience Identification: Understanding the target audience for the song is essential. Spotify has various user-generated playlists and algorithmic recommendations. Pitch the song to playlists that align with the genre, mood, and themes of the track.
Well-Timed Release: Timing is crucial. Consider releasing the song when there’s a significant promotional opportunity, such as tying it to a current event, holiday, or trend. Also, avoid releasing the song when major artists drop new music and dominate the playlists.
Engaging Cover Art: Eye-catching and relevant cover art can significantly impact a song’s initial click-through rate. It should refl ect the mood and style of the song while also being visually appealing.
Engagement on Social Media: Building anticipation and engagement on platforms like Instagram, Twitter, and TikTok can create a buzz around the song’s release. Teasers, behind-the-scenes content, and interactive posts can help create a connection with potential listeners.
Music Video or Visual Content: If applicable, a well-produced music video can enhance the song’s appeal and provide additional content for promotion.
Collaborations and Features: Collaborating with other artists or featuring guest artists can expand your reach by tapping into their fan bases.
Press and Media Outreach: Sending the song to music blogs, online magazines, and local media outlets can generate reviews and interviews, helping to increase exposure.
Data-Driven Insights: Utilize Spotify’s analytics tools to gather insights about the song’s performance. Monitor metrics like streams, skips, and listener demographics to refine your promotional strategy.
Personalized Messaging: When pitching to playlist curators or influencers, craft personalized messages that show you’ve done your research on their preferences and the type of content they curate.
Consistent Promotion: Continue promoting the song even after its initial release. Regular updates, engagement with fans, and pushing the song to new audiences can help sustain its momentum.
Remember that the music industry is highly competitive, and there’s no guaranteed formula for success. However, a combination of these strategies can increase the chances of Spotify embracing and promoting your song.
This information is provided to you by MasterStreams.co a Music Distribution Platform
MasterStreams Pitching Enquiry Information
If you already have a release Please request the form to tell us about the release.
We have a heavy demand for our pitching services and require you to submit this form at least four weeks in advance.
What is it?
Apply to get your song pitched to the major music platforms including Spotify, YouTube Music, Amazon, Apple and more. If you have a music video ready to go, we will also pitch this to VEVO and YouTube for potential editorial opportunities.
Let our team of expert streaming partnerships specialists write your pitch for you, submit it on your behalf, and activate best practice pitching.
How do I know if my application has been accepted?
NOTE: We receive a lot of applications for this service and our team will only respond IF your request is successful. If you don’t hear back within seven days, consider your application unsuccessful. But don’t be disheartened, there’s plenty you and your artist can be doing to ensure your release gets the best start including pitching via the Spotify for Artists and Amazon for Artists portals. Please also check out the Release Checklist guide linked within your artist tools section for more tips.
For any of your priority artists please feel free to share with them our Priority Artist Checklist which can be found here. (Note this info sheet is designed for your premium/priority artists only as many of the features require additional manual intervention by our support team).
Who does the pitching?
MasterStreams promotional arm, GROUP SPEED looks after the global DSP pitching for approved releases using the platform. GROUP SPEED is the home of world-class streaming and content strategists taking a quantitive approach to building fanbases and artist careers. A global team that provides legitimate support to upstream and promotes priority artists. MasterStreams partners have the opportunity to apply to work with the GROUP SPEED team on approved projects including DSP pitching.
If your next release needs our Pitching Service, request the pitching form on our Contact Us General Inquire
